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How to use Facebook analytics

Facebook has been one of the most ubiquitous and most useful social media platforms for people in connecting around the globe, promoting their brand and products, and whatnot. Facebook has reached almost 1.62  billion users on daily purposes.

If you are planning to promote your business on such a platform then you are going to need Facebook analytics. For that reason, social media is not only about maintaining social connections when it comes to run your business considering it as a crucial marketing tool that reaches out to the targeted demographic and valuable insight of your customer.

What is Facebook Analytics?

The desired data of your page and the other customer’s activity can help you to grow your business in such no time and also plays a major role in targeting the particular audience. Luckily, Facebook provides that kind of data for businesses looking to market their selves on the biggest Platform of Face book. All these things are a part of Facebook Analytics. How can you use it and how does it work and how it can help you to improve your marketing tactics and business?

What’s the difference between Facebook Page Insights and Facebook Audience Insights

A lot of people get confused with these but both of these are Facebook analytics tools. However, there a tiny overlap in between, hence serving entirely different purposes. A brief description of how these tools work is as under:

Facebook Page Insights

provides you analytics for your Facebook page to keep a track of your work and how are people interacting with your content and helps you to improve the result.

Facebook Audience Insights

Assist you in understanding your audience, while also helping you to generate better ads and related content.

In What Ways Facebook Analytics Helps You

To know about the analytics of your page. The insights on the top menu will give you a straight overview of everything that is going on your Facebook page. It also gives you an option to view data for the last 7 or 28 days, either current-day analysis or for the previous day. The Overview is broken down into three sections, starting with the Page Summary which shows the set of graphs with top-level metrics for several categories:

  • 1 section comprises of these options
  • Actions on Page
  • Pageviews
  • Page Previews 
  • Page Likes
  • Post reach 
  • Story reach 
  • Recommendations 
  • Post engagement
  • Responsiveness 
  • Videos
  • Page followers 
  • Orders

By clicking on any of these charts you’ll be able to get more detailed information

The second section is called Your 5 Most Recent Posts.

This helps you to reach your audience and enhance your engaging opportunities for your latest posts. It also allows you to boost your best post performances. This allows you an excessive reach and engagement on a number of your latest posts. There’s also an option to boost your best performing posts right from this screen.

  • The third section is called Pages to Watch. This section gives an option to manually add in Pages by adding a competitor’s page that can be compared to your own. This turns out to be a good technique to benchmark your results against the major players in your industry.
  • Posts Detailed Analysis

Facebook Analytics also provides a detailed analysis of your posts and the activity on your page which is divided into three tabs

  • When Your Fans Are Online
  • Post Types
  • Top Posts From Pages You Watch
  • All Published Post Analysis

Here, you can review the results for all the posts you’ve published on your Page. For each post, you can see:

  • Type of post
  • Targeting audience
  • Reach of your post
  • How the audience has Engaged in your post

When Your Fans Are Online

Facebook analytics shows a graphic representation of fans at the time when they are online. Also checks on your fan’s browsing patterns of the entire week on weekends.

Post-Types Information

This area provides you a cumulative sight of how well your diverse post types are making a reach and engagement with your audience.


 Many of the new business startups don’t know what to track using Facebook Insights. Facebook Page Insights answer these important business questions.

  • Reach and engagement
  • Actions
  • People
  • Views
  • Posts

Facebook Analytics helps you to get access to your data for a maximum of two years, giving you long-standing information plays a major role in your progress.

Tips for getting the most of our Facebook analytics

Might going to sound obvious but keeping a continuous track of this information helps you to improve your results for future growth.

Here are some ways to muster up your strategy based on what you learn:

  • Keep a close eye on your target audience
  • Do what works and ditch what doesn’t
  • Make a Schedule of your posts
  • Page optimization for your preferred action
  • Keep a continuous check.


1. Hoot suite Analytics

Helps you in making custom reports for your Facebook page. The report can be easily downloaded on excel, PowerPoint, PDF, and CSV formats, or you simply share the report with your team in just a couple of clicks.

2. Facebook Audience Insights and Ad Center

These two options help you to have detailed insights of your page

  • Facebook Audience Insights: Give a better view of your audience and also helps to target your ads in forcefully with organic content.
  • Facebook Ad Center: This will help you to keep an eye on your ads generated from your Facebook page.

3. Brandwatch

If you want to know your metrics of reach and likes on top of keeping a check on how many people are speaking of your content. Additionally, it provides analysis through the conversations happening regarding your brand.

4. Audiense

It provides a better taste of your audience by providing you data to generate reports on what type of content is hitting the most to your audience.

5. Digimind

Allows you to keep up with your competitors while providing you detailed information about your audience as well as the performance of your competitors. Digimind also analyzes crucial metrics like conversation rate and cost per lead.


Another Analytical tool for Facebook is a Facebook pixel which allows you to calculate the effectiveness of your advertisements and helps you to understand the actions taken by people on your website.

Pixel analytics can be used for the following reasons:

The certainty of Ads advertisement to the right audience

This feature helps you to target the right people for your specific page and helps you gather a new audience as well as informs you about the people visiting your page.

Generate more sales

Targets that audience particularly who has been taken the action of purchasing on your website.

Evaluate the results of your ads.

 Gives you a  clear picture of your ads by analyzing the reaction of the audience when they see them.The best thing about Facebook pixel is once you set it up, it will pop-up whenever anybody takes any action on your website. The exemplar of particular actions is adding items to their basket or making a purchase. These actions are shown by pixels on the Event manager section of your page. Plus it also helps you to reach back to your customers through Future Facebook ads.

Wrapping Up

Facebook Analytics helps you in a very broad way to manage your page while giving you tons of insights into your progress and believe it or not pulling of major work from your chest. It also gives you more options to learn more about your purchase and product service. Furthermore also helps you to standout your page and glimmer your engagement for the long term. A deeper dive into these analytical tools facilitates your content drive.

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